Raissa Gerona is the ultimate girl boss. Both the Chief Brand Officer of Revolve and Co-Founder of the design powerhouse Alliance Apparel, Raissa has made a name for herself amongst the top fashion experts. Plus, she’s super fun, down to earth and has an incredible sense of style….so she’s pretty much the best!
What time do you wake up in the morning?
What’s the first thing you do when you wake up?
Get Dylan from her crib and cuddle with her :)
How long do you spend on getting ready?
30 mins- max.
What do you do on your commute to work?
Conference calls and/or a podcast.
Describe yourself in one word.
This is hard! Thoughtful or Positive… Thoughtful because I’m always thinking of others, most especially people I love, but also I’m learning to spend more and more time on my thoughts, ideas and feelings and not being so reactionary to them. And positive because I think I’m a generally positive person. This has helped me tremendously in all aspects of my life. My glass is always half full.
What’s a recent goal that you’ve achieved?
Spend less time on my phone.
What’s your next goal?
Create more time for myself.
What do you think is the most important quality to have at work?
Grit. Especially if you’re an entrepreneur. Things can get hard and people may doubt you, but grit will allow you to continue to move forward.
How do you imagine yourself 10 years from now?
Healthy, happy and fulfilled.
How do you spend your weekend?
Hanging out with the family, drinking wine (sometimes tequila) and taking the time to pause to be grateful for the life I have.
What are you into outside of work?
Traveling, eating, reading, working out, spending time with people I love and having deep, meaningful conversations with them.
What book are you currently reading?
I’m re-reading “The Power of Now” by Eckhart Tolle and almost finished with “Reboot” by Jerry Colonna. Both books have been super impactful in my life.
What was the last concert you went to?
Cardi B at the Palms Hotel.